Finally we have our hands on the long awaited Estee edit collection. Estee Lauder have thrown their hat into the ring and launched a collection which is set to target the younger consumer.
Kendall Jenner and Korean blogger Irene Kim are the faces behind the launch ensuring that the collection will create a huge storm in the social media world (they have a combined following of almost 60 million on Instagram alone!)
Stepping away from the classic gold packaging E.L have opted for silver in a bid to trick us into thinking it's a more affordable collection and to be fair the products are cheaper than the standard range.
I don't hate the packaging but it just doesn't feel as luxurious as the main brand, maybe that's the idea? Perhaps that's how they can offer the products at a lower price point. I'm sure the younger consumer would still appreciate a weighty compact and the magnetic click-shut of the lipstick however.
The collection is huge and holds 82 pieces in total. We have a selection of the key products which Estee Lauder have kindly sent us for trial.
Let's start with the skin...
Skin Glowing Balm
Sounds amazing doesn't it and totally up our street. A whopping 12 shades which will work on all skin tones from the palest through to the deepest. It's a hybrid of a moisturiser and a tinted moisturiser. The water based balmy texture melts into the skin and provides an all over glow. The coverage is minimal so great for no makeup days when you just need a little pick-me-up. If you need a bit more help with coverage then you can mix it with your standard foundation for a full on flawless, luminous finish.
A non sticky balm highlighter available in 5 shades. Micro pearls and Hyaluronic acid create an extreme highlight which nourishes and plumps the skin. Buff over the high points of the face to create lift and radiance. Beautiful texture and also nice to mix in with your regular foundation or even body lotion.
Flash Photo Powder
Oil absorbing pressed finishing powder which uses subtle light reflecting blue pigments to create a luminous finish that still mattes down shine.
It's mattifying qualities are excellent, it totally dims down shine instantly. The blue brightens the skin but doesn't really work on medium or darker skin tones, it's too ashy.
The Barest Blush
Four shades of powder blush with a splash of shimmer if required. We like that there is a good amount of blush to pick up on the brush without having to touch the shimmer. It's then nice to go in with a smaller brush and single out the shimmer to apply exactly where you want it.
|Coy Coral and Purr Pink|
For the eyes..
The Edit eye shadow palette is a moc-croc easily transportable slimline palette.
Contains a mix of matte and shimmer shades in both warm and cool tones. Initially I wasn't very inspired by the shades but after swatching them I changed my mind. A really interesting mix of tones which are great individually or layered on top of each other. Definitely more of an evening wear palette than a day look. The two larger pans of silver and gold shimmer look beautiful when layered over the various shades.
Not too keen on the packaging. Obviously it's targeted at a slightly younger audience but I don't think it does the quality and pigment of the shades justice.
Now luckily I managed to photograph the lipsticks before Sam stole them from my desk, I didn't get to swatch them all though!
The yellow and black lipstick translate onto the skin as those exact colours and can be worn alone but their USP is that they should be layered over any of the other colours to either amp up the colour and brighten (yellow) or deepen the tone (black).
I tested them both over the pink Just Sayin' shade...
The yellow did turn the pink into an interesting neon peach but the black didn't really do anything other than make it look black and sludgy.
This collection is available now exclusively from Selfridges in the UK. You can shop the collection here.