They wanted to create a range of cosmetics which uses organic ingredients which are cruelty free and contain no fillers, propylene glycol, petrochemicals or petroleum by-products.
The products are each hand crafted and have been performance tested within the W3ll People studios.
The range ingredients includes a botanical complex of organic aloe, organic chamomile and organic green tea.
We tested out some key pieces for the blog for you.
There are a selection of loose powder products.
The foundation powder feels very lightweight but provides a surprisingly good cover, you can achieve a light-medium cover depending on your application method. A velvet finish with a soft satin finish. Sits nicely on a combination-oily skin but a little clingy on dry or textured skin. Contains Kaolin which is a great oil absorbing ingredient but may be too drying on a dryer skin.
The Setting powder is a translucent powder made mainly from Cornstarch. The texture of this powder is strange. It feels a little granular and squeaky, I guess that's the cornstarch. Does the trick though and mattes the skin nicely.
The Bio Bronzer in Natural Tan provides a golden tan finish. It is infused with a fine golden shimmer. Wouldn't really be suitable for a very pale skin tone.
For the face there are a few stick options....
We loved the foundation stick. It's easy to swipe onto the face and buff into the skin. It feels silky to the touch and gives a soft satin finish. The coverage is medium to full and it doesn't feel too emollient on the skin. Eight shades in the line up which also cater for light and darker skin tones.
The Universalist stick is another winner for us. We had the shade in Dusty Rose which is a light terracotta peach. This cream stick blends easily and can be used as a blush, contour, over the lids or on the lips.
The Bio Brightener is a cream silver pearl highlighter. Use it over the high points of the face for a shimmering silver pearl which doesn't look too false or metallic.
These products and more from the range are available from Cult Beauty.