So what is it? It's a 15ml tube which dispenses a clear, odourless serum textured fluid through a plastic paddle style wand.
The nozzle is an on and off twist applicator. It's really important to twist on to squeeze product onto the paddle and then twist off before you begin to apply. You only need a small amount and if you forget to twist to off then more product keeps pumping out.
The new dimension range is all about transforming the volume and structure of the skin. The expert tape is a precision application that applies to key areas of the face to help achieve a tighter facial contour. The clear fluid applies to the areas which need a little help with tightening. As it dries it pulls on the skin to give a lifted appearance. Think about when you were younger and used to get glue on your hands. When the glue dried it would almost shrink on the skin and pull it taught. This works in much the same way.
This tape needs to be applied to clean, naked skin. You can cleanse as normal but you must apply before any makeup as it won't adhere to foundation.
You can apply wherever you feel you need it but the key areas are...
- Apply a thin strip of fluid from brow bone to temple.
- Corner of the cheekbone up to the temple.
- Corner of the mouth up to the underside of the cheekbone.
The tape dries totally clear although we found in certain lights you could see a shiny film on the skin. Almost as though a little snail has slithered up your face! This is why you need to apply a base of foundation on top to conceal the texture of the tape.
When applying your foundation you must pat the product over the skin very gently. If you use a brush or sponge to apply your base you will break the film and your makeup will appear bobbled.
Does it work? Hmmm we are not totally convinced. Because the liquid film dries on the skin there is a certain amount of pulling up of the skin but it is minimal. The skin definitely did feel tighter. You're not going to have the facial contours of Joan Collins after using it but it will draw the skin up slightly to give a little more structure. Not a cheap product at all at £46.00. I think we will stick with our cream contour makeup but if you have the cash and fancy a very subtle contour which also has skin benefitting ingredients then give it a whirl.
Check this and other new products in the New Dimension range out over at www.esteelauder.co.uk It's available now.