We have been asked a lot recently about makeup cooking or baking.
It's not some new weird diet don't panic!
Makeup cooking is an application process, which has become popular in recent times, mainly down to Kim Kardashian....or at least her makeup artist Mario Dedivanovic.
The idea is to apply your base makeup and then press a translucent or light coloured powder heavily onto the skin in areas which you require to be brightened or lightened. Usually under the eyes, cheekbones, center of the forehead and cupids bow. This thick layer of powder is then left on the skin for up to 15 minutes to allow the heat from your skin to set the foundation. This is called makeup baking. It’s meant to give a more flawless, even base which looks naturally lightened but with a heavy coverage.
It’s actually not anything new or innovative; drag queens have been doing it for years. If you have ever watched Ru Paul’s Drag Race you will be familiar with this type of base application.
Drag Queens do it so that it gives them a full on, flawless look to their makeup. It also helps to create a strong, obvious contour for their performances which are often under harsh or bright lighting.
Baking makeup will definitely give you that dramatic lightened, contour look but we feel it’s a look which is best left for stage performers or for people who are photographed regularly. It’s a look which should be viewed from afar and not something that will ever look natural for the high street.
In natural, daytime lighting this style of makeup can look caked and will also show up any fine lines and skin texture. Heaven forbid you were to ever get caught in the rain as this style of makeup would show any watermarks and would begin to look slightly cracked.
We believe if you are using the correct skincare, foundation and concealer to suit then you shouldn’t really need to bake your makeup.
The alternative of this style of makeup application is using small amounts of product, layering them lightly and blending well. You can still use a natural cream contour or a light reflecting highlighter to give you a more contoured and structured look but it will be more wearable for the daytime.
Instead of this heavy style of makeup try out the following..
Apply a primer followed by the foundation of your choice. Buff your foundation well into the skin using a stippling brush and then apply any concealer where required. Opt for a cream contour and highlight placed on the low and high points of the face and try spritzing the skin with a facial mist to help aid blending. Follow with a light dusting of loose powder.
If you do like the much brighter effect round the eyes which is created by makeup baking then you could use a product such as YSL Touch éclat under the eyes to lighten and brighten. Just be aware that in photographs this will show up a lot lighter!
If you fancy giving this trend a go then watch Sam create a slightly more wearable version of makeup baking here.....
What do you think of the makeup baking trend?