MAC Trend Report SS15

Thursday, 18 December 2014

MAC Trend Report SS15

On Tuesday I was invited to attend the MAC trend presentation which gave us the low down on what looks we can expect to see for Spring/Summer 2015.

The evening was hosted by Terry Barber who is the director of makeup artistry for MAC UK along with session nail technician Marian Newman.

MAC always announce four trends which they then gear all the looks around for the upcoming season. You will always see these trends follow suit with the seasons fashion and hair trend to form a cohesive look.

Terry ran through each trend and presented a model he had previously created a look on to showcase the look.

RE:VIEW

This trend is all about the eyes and in particular the mascara and liner. The liner is all or nothing. Either a super slim micro liner which deepens the lash line or its a deconstructed artistic smudge of liner that doesn't conform. The liner wasn't confined to the lash line but also sculpted through the socket in a graphic shape. Almost like it was created with a sharpie pen.

Ann Demeulemeester show

The lashes are big! Clumpy and separated with a huge emphasis on the bottom lashes. False lashes were used but not in the normal way. False lashes were cut into chunks and applied in sections to enhance the eye.

Altuzarra show

Black wasn't the only shade for mascara in this trend. Brown and teals were also used.

The eye shadow used for this trend was blown out with burred edges. Soft taupe and warm browns were used to give this trend a massive 70s feel.

You can see the 70s influence in the look Terry created below...

Created by using veils of colour layered on top of each other with all other features played down.

Enlightened

This trend is futuristic makeup. Less coverage but more clever concealing. The skin has an almost holographic texture and highlight is added to create a humid finish to the skin. This look has an ethereal radiance which gives the skin an eggshell type finish. Gloss is a major player in this trend. The skin, eyes and lips all have added gloss at some point.

Aquilano Rimondi

White was used and mixed with the base for the skin and also through the lashes.

Issey Miyake show

This look was also teamed up with a bold lip. A ruby red and mirror finish clear gloss.

Free Party

You can't have a spring/summer trend without a festival look and this is it. Terry said this trend brings street style to field style. Bohemian, disheveled beauty that looks effortless. It is all about saturated colours that have been washed out and bleached by the sun. Freckles have made a huge come back to give a sun kissed finish. Washed out mints and sky blue add the colour whilst skin is fresh and unfussy.

Holly Fulton show

Sequins were adorned to the face to reflect light and add a unique touch.

Monique Lhuillier show

Manish Arora show

Terry spoke of this campervan chic trend as a kind of 60s feminine punk.

NO MAKEUP

Yep you heard it… no makeup! Well that's a slight fib because we all know the no makeup look usually consists of more products than ever but just with really clever placement.
The no makeup look translates as an enhancement of the features. Using natural stains, bare neutrals and soft highlights. A nod to the 70s is present here too with the subtle placement of bronzer, golden sheen and a spattering of honey freckles.

Preen by Thornton Bregazzi show

Proenza Schouler show

Terry said of this look it was the perfect British tan which he likes to call Tanglo-saxon!

Marian Newman also joined the stage to talk us through nail trends for Spring/Summer 15.

Marian spoke of how the best shade to wear for the season is the shade that you love. Go with your instinct… If you love it, wear it.

Marian Newman

The radiance theme translates onto the nails also for next season. Cellophane effect nails which softly catch the light. Nail art is taking a back seat temporarily for the Spring/Summer although using other mediums such as glitter is in.

Marian says a chalky pastel nail with a sprinkling of pearl glitter to the tips is the way forward. Apply the glitter when the nails are almost dry and then apply a top coat to seal in the glitter. Marian also says if you have an old shade which you no longer like then don't be afraid to layer another colour on top to create a whole new unique shade which is bespoke to you.

Which of these trends do you prefer? What will you be wearing for SS15?