Nails inc and LFW 14'

From Left Teatum Jones, Emma Shipley and David Longshaw designs

To celebrate 15 years of Nails inc and also the launch of London Fashion Week starting 14th February Nails inc have collaborated with three upcoming designers.

The three designers are Teatum Jones, Emma Shipley and David Longshaw and they were each given creative licence to design the packaging for three new shades. The three pictures above are the images which each designer produced for their individual packaging.

We took a look at the Teatum Jones designed polish called Sloane Street. Catherine Teatum and Rob Jones trained in womenswear at Ravensbourne college and Central Martins college respectively and met whilst working together in Italy.
 They launched their debut womanswear collection in 2010 and have gone on to sell in the prestigious retailers Liberty and Fortnum and Mason.
 This coming fashion week they will be showing their first catwalk show for AW14.

The colour of the polish is hot pink and rather than a high shine finish it is slightly more of a matte finish.

I love the idea of celebrating British designers like this. I do think it would have been nice to fit a couple of sentences on the back of the box about the designer though as other than the name there is no indication that the designer designed the packaging.

These are available nationwide now and are £12.00 each http://www.nailsinc.com/products/nail-varnish-colours/40/