Friday, 24 February 2012

Estee Lauder Invisible Fluid Makeup


Estee Lauder is soon to launch their new 'fluid makeup', with John Lewis already having the worldwide exclusive, so expect to see it on counters soon. 
Technically, it is a foundation, but I have only ever seen it referred to as 'fluid makeup', this is one of the new generations of water based foundations that seem to be increasingly on the rise. This product gives an incredibly lightweight and soft finish, and enhances skins luminosity and health. It also gives a fantastic amount of coverage, combatting redness and blemishes effectively without feeling like you have too much product on. There are a couple of important things to point out with this product - because it is water based you have to give it a really good shake before use otherwise it will come out watery and lumpy instead of an even consistency which is what you want, the other thing is that when this foundation is blended into the skin it blends about a good two shades darker than it first looks so it is essential that you try before you buy with this one because you could be in for a shock, I have been opting for fingers over a brush as I find the warmth of my hands really helps it to blend and also makes application more malleable. I have also found myself using quite a lot of this product in one application to get my desired finish, it is perfect for building up colour, but this will use up a fair bit of product, I found I needed a couple of good squeezes to give an even, all-over coverage, however I just love the finish it gives and since wearing it, several people have asked what foundation I had on which is always a good sign!

I was also really pleased to see what Lauder had done with their packaging, many of their foundations, like Double Wear, come in glass containers with screw lids which makes it both kit unfriendly and wasteful as you could end up using more product by tipping too much out, this one however comes in a plastic bottle with a fine nozzle so you can control exactly how much you want! Perfect. 


£27.00 for 30ml. Available at John Lewis now. 

Foundation reviewed by Kate Gowing. Thanks Kate. x
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20 comments

  1. I'd love to try this when it is out, it seems like it's similar to Chanel's Vitalumiere Aqua? But seeing as Chanel foundations don't work for me, I hope this will!

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  2. I'm looking for a light foundation to replace my Chanel Vitalumiere Aqua and I'm considering this one once it's available outside of John Lewis. How would you say those two compare?

    beautifulsmudges.blogspot.com

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  3. What I like the most is the new packeging as you said, finally they got a more normal and easy to use product, thanks for sharing!

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  4. Great post! xx

    http://bucketofcoffee.blogspot.com/

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  5. I'm so excited to try this!! Double Wear is a favourite of mine but I DETEST the packaging! Any clue as to when it will be available Stateside?

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  6. Does it mean that there's not a shade for us pale people in the world, let's say, NC15? It's a pity because it looks like something i'd like a lot

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  7. Thanks for the heads up, it really looks like a nice foundation and the lightweight packaging would make it great for travel. I'll definitely pick up a sample when I spot it at my local counter.

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  8. This looks a lot like the Illamasaqua rich foundation

    www.whokilledlola.blogspot.com
    x

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  9. I feel like £27 is not that bad for this foundation. Although I haven't tried it. Estee Lauder is an amazing brand in general though. So this is really well priced. They could of gone and marketed it at a stupid price. x

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  10. This is the first I have heard about this foundation. I look forward to checking it out at the counters when it comes out in the US! Thanks for the sneak peak :)
    xx
    Bethany

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  11. This reminds me of the Covergirl foundation, CG Smoothers All-Day Hydrating Makeup.

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  12. Oh I'm loving the sound of this... always on a mission for luminosity + good coverage, a rare combo!

    Nic x

    http://www.strawberryblondebeauty.com

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  13. It sounds lovely, and I've used Estee Lauder since I was 15. However, I just heard that they're testing on animals again, and I just can't stand for that.

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  14. Sounds interesting! Is it similar to Chanel Vitalumiere Aqua? How does it compare to Double Wear Light?

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  15. Cant wait for this, sound like it would be ideal for clients.
    I love double wear but it looks ghostly in photo's so this might be an option for brides plus you cant loose with a screw top

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  16. I am highly anticipating this product. EL has knocked my socks off lately, and I'm hoping this lives up to this new standard they've been setting.

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  17. If I wear Aqualumiére in shade 20, what shade should I buy from this? I guess I wear the same color as you, Sam. What would you use? 2WN1? THNX!!!

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