It is this sort of attitude and ambition to see the end of animal testing that is integral to the aim and ethos of BM Beauty.
The make-up line, currently only sold online since its launch almost a year ago, has already had a great amount of success and will expanding into retail stores later in the year.
The make-up promotes itself as completely cruelty free, and is also free from parabens, synthetic dyes and fragrances and nano particles (just to name a few). Most of the make-up is mineral based and there are an abundance of colours and products to choose from to create looks for any occasion.
I have been trying out the mineral foundation. It contains zinc oxide, which can help with spot prone skin - so whilst some foundations feel like they are clogging up your skin, this one simultaneously provides good coverage but also allows skin to breath, feels lightweight, and helps with any breakouts. It is affordable too at £14 which is even more of a reason to try out this product.
Other collections are Starry Eyed Glamour (cool neutrals), Storybook (bright & bold greens, pink and purple) Burning Spirit (soft golds and bronzes) and Earthy Princess (warm browns and pink)