Another product launched by Urban Decay as part of their holiday 2011 collection is the Book of Shadows IV (see the Midnight Emergency Kit review here). This all singing, all dancing creation is essentially comprised of typical Urban Decay products - a set of 16 - some new and some classic - shadows, a 24/7 black liquid liner (see review here), a mascara, and an eye shadow primer potion - all packaged neatly into this compact, rather bright and colourful box. But when the box is opened....
...it pulls out into this incredibly high tech (as far as make-up packaging goes) kit. When I first opened it, I wasn't actually sure what to do with it and found it almost overwhelming, but then soon learnt that what you are meant to do is to attach your phone to the purple speaker provided, and pop it into the top by the mirror. The point of this is because you are also presented with a card that has 5 smart phone barcodes (QR codes) on it which you scan with your phone to reveal a 'get the look' tutorial that you can follow with the products provided, hence the large mirror, which needs to be large because most of it is covered with huge plastic butterflies. I like the idea of this, but not with all the fuss that comes with it.
For me, the packaging and all its accessories make the product on the whole a gimmick.
Unfortunately I think this deters from the brilliance of the actual products inside, of which time and time again I have praised hugely. I think the products speak for themselves without the need for the full-on packaging and phone accessories. Essentially what they have done is repackaged a selection of their amazing eyeshadows and presented them in a different way - 10 of the eyeshadows are new to the palette, which is a great bonus, whilst the other 6 are staple UD shades. Perhaps something like their NAKED Palette would be more suited to those of you who agree with me on the fussy packaging, it would definitely travel better anyway - with this product it pretty much has to stay on the dressing table, it's big! Granted it is quite a cool concept, and on trend in so far as incorporating smart phones and barcodes into it if that is something that appeals to you, but this doesn't do it for me.
However, packing and phones aside I adore the make-up in this box. The eyeshadows are as usual exceptional and faultless with a beautiful and versatile range on offer, a great selection of colours and a few signature UD shadows that I use all the time. The liner is great and simple to use and the forever talked about eyeshadow potion makes a great base for these eyeshadows to work their magic.
The eyeshadows from left to right are -
1. Blue Bus
9. Midnight Cowgirl
10. Midnight Sin
11. Midnight Rodeo
Ultimately, I love the products inside but don't love the other aspects of this release. I guess as it's limited edition it is fun to do something different and exciting, and even if it is fairly complicated and technical, it definitely has contributed something innovative and new to the make-up world and to the Urban Decay brand. Let me know what you guys think.
The Book of Shadows IV is available now for £46.