Some friends of ours have just fronted the new Kooples campaign for Autumn/Winter 2011. Kooples is a fantastic French brand that is taking the UK by storm, with boutiques popping up all over London. I think their advertising technique is brilliant, using beautiful, modern, sometimes androgynous appearing couples to front the brand, wearing their uber-stylish clothes and including a supporting narrative from the couples to strengthen the brand image. The Kooples is a very current, chic brand that exudes style and stands out with its signature tailoring, iconic dresses, luxury knitwear and of course three piece suits - all of which appear to have a military and rock inspired edge. We think Max and Laurie look absolutely incredible.
Check out The Kooples chic and signature designs and other Kooples couples at www.thekooples.co.uk
Follow them on twitter: @the_kooples
Models - Max Cocking & Laurie Belgrave @ Select and Models 1