Chanel Rouge Allure Velvet - Luminous Matte Lip Colour

Chanel has introduced a new range of lipsticks called ‘Rouge Allure Velvet’, the first luminious yet matte lipstick to arrive from Chanel. It is quite rare to find a lipstick that appears matte, yet feels hydrating and comfortable, but Chanel definitely delivers this with the luminous range. The texture has a velvety feel that manages to appear matte yet feels ultra smooth – it seems Chanel has reinvented the definition of a matte lipstick by achieving this combination. The lipsticks feel weightless and moisturising, I was surprised to see that my lips didn’t dry out which I thought they would have done, but the lipstick didn’t peel at all. Thus the matte appearance of the lipstick benefits highly from these advantages.

The lipsticks come in a vast range of bold colours which are all very varying yet deep in colour and highly pigmented to maximise the intensity, because of the hydrating aspects to the lipsticks, the colour lasted with little need for re-application.

I swatched four out of the eight available shades

From left to right –

1.     La Ravissante (No.32) – A light coral with amber shimmers

2.     La Fascinante (No. 38) – The eternal seduction of a deep magnetic red

3.     La Raffinee (No.34) – A fresh bright rosewood

4.     L’exuberante (No.37) – An intense, luminous pink for absolute glamour

The packaging is simple and sophisticated, with the classic gold and black Chanel colouring, it has a ‘click’ design where the lipstick pops out when pressed, which adds to its chic and innovative design.

The lipsticks will be available from the 30^th of September retailing at £23.50.