The ILLAMASQUA flagship store opened this week on a massive high.
The launch party reunited make-up mavericks of the eighties and introduced them to the current talent.
The new store at 20 Beak Street was packed wall to wall with colour and crazy individuals including Vivienne Westwood, Boy George, Philip Salon, Adam Ant and Steve Strange among others.
It seemed a very fitting tribute to a brand that embraces anything other than the ordinary.
The store itself is a real feast for the eyes decked out in black, accented in white and adorned with smashed mirrors. The neon signs in the windows give a nod to the fact that the store is located in the infamous Soho area of London, and the hand painted mannequins make it clear that you are about to experience something a bit out of the ordinary.
Sectioned off by House of Harlot rubber curtains is a large make-up studio with 10 work stations.
One of the studio's many features is that it has different types of lighting so that students can learn how to work with the correct shades for different conditions.
If you happen to be in London pop into the store for a look around. Located just off Regent Street, the closest tube stations are Oxford Circus and Piccadilly Circus.
Posted by Sam